आपको हमारी कसम लौट आईये.. (Aapko hamari kasam laut aayiye)

 

P.S.- When Pathan crossed 1000 Cr. Worldwide, I had written a blog, so for Jawan, ‘Ek blog to banata hai’ 😊

'Ek Raja tha, ek ke baad ek jung haarta gaya, bhuka-pyaasa, bahut gusse me tha..'

The description suits SRK who has delivered back-to-back blockbusters in a single year and may give another blockbuster with Dunki. After Pathan, now Jawan is on the verge of crossing 1000 Crore Worldwide collections. Whosoever has watched Jawan in theatres, has something to say, be it good or bad. You love it or hate it but you cannot ignore it.

I have watched Jawan with family and surprisingly my teenage son and little daughter also liked it. You can call me a fan of SRK, but the fact is that I am a fan of Aamir’s acting. I liked SRK in Baazigar and he won my heart with DDLJ. That was the era of romance and SRK established himself as the King of Romance with back-to-back romantic superhits like DTPH and KKHH. When eloping from home was cool, he convinced the couples with a pathbreaking thought of getting married with the blessings of elders (in DDLJ).

‘Hum ek baar jeete hai, ek baar marte hai, pyaar bhi ek baar hota hai aur shaadi bhi, bas ek baar!’

Our generation believed his words although the Gen Z or Zoomer’s believing in ‘Pyaar hota hota hota kai bar hai’ may find it bizzare.

Surprisingly the same Zoomers are gaga over his pathbreaking monologue against the establishment and the issues addressed in the film Jawan. And mind it that this is happening in the ‘Amrit Kaal’ when it’s politically correct to praise the government for whatever they have done.

Twenty-five years back this was the norm when films like 'Hindustani', 'Rang De Basanti', or 'Aparichit' used to criticize government policies over social issues. During those days, as a college student, I used to write articles under the name of ‘The Shahrukh’ or ‘Shahrukh Nagpurian’ apart from my usual column and it was considered COOL.

However, times changed with ‘Kartavya kaal’ and the anticipation of 'Achhe din'. SRK couldn’t deliver the blockbusters like Aamir and Salman. Particularly, after COVID and SSR’s death, trolls made the audience wary of Bollywood. Even well-made films flopped as the audience were addicted to OTT content. However, the business of the South Indian film industry was soaring with films like RRR, KGF, and Pushpa, as it was the time of Action (56 Inch Machoism). In between some propaganda club films also made it to the 100 Cr. Club, but the audience was waiting for something big from Bollywood. Aamir, Salman Akshay, and Hrithik could not bring the audience back to the theatres. So, someone must own the mission of reviving the audience’s faith in Bollywood cinema. 

But the real challenge was that when meaningful stories are available on OTT with relatable characters played by all the big stars, why should the audience spend mullah to watch the same stars on the big screen. After COVID, it was speculated that Bollywood would never resurrect due to the ongoing fad of OTT web series, but then, Pathan- The comeback film of SRK stormed the box-office to revive the Bollywood 200-300-400 club. And now Jawan has established it after Gadar 2. So SRK became the Badshaah of Action by saying ‘Naam to suna hi hoga’ in his massiest avatar. Jawan can be called the massy answer by Bollywood to the South Indian film industry.

Our generation believed SRK as the spoilt son for whom Anupam Kher (who has become the main protagonist in the propaganda films now) says ‘Mera Beta mera Guroor hai’. But now the new generation is also believing him when he says, ‘Bete ko haath lagaane se pehle, baap se baat kar.’ Truly, the cycle is complete and with Jawan’s popularity, the audience is responding to SRK’s appeal of returning to the big screens…

 

Aapko hamari kasam laut aayiye 😌

The link to my blog on Pathan is here:

https://affairsatcorporate.blogspot.com/?m=1